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What Is Link Juice?

Link Juice is a measure of a page’s authority and visibility in search engines. This value is passed through backlinks to other webpages via hyperlinks.

Obtaining high-quality backlinks from reputable websites is crucial to improving your SEO performance. Also, ensuring that your website pages are up to date will help boost your ranking.

PageRank is one of the most important factors in SEO. It is an algorithm developed by Google to rank web pages based on the number and quality of links they have. However, it is now only one of hundreds of different ranking factors. PageRank is related to link juice, but it doesn’t exactly mean the same thing. In fact, it’s better to think of link juice as a measure of the amount of value a page passes on to other web pages.

It’s important to know that there is a limit on how much PageRank a webpage can pass on. This is called “link sculpting,” and it’s important to keep this in mind when linking to other websites. For example, if a page on your website has 20 PageRank points, it can only pass those point to another page once. After that, it will stop passing link juice.

If you are trying to pass link juice from a high-ranking page to your low-ranking page, it is essential that the two pages are relevant. Otherwise, you will be wasting your link juice. It’s also important to use keyword-rich anchor texts when linking from your high-ranking pages to your low-ranking pages. This will help search engines understand the context of your linked content and improve user experience.

The location of the links on a page may also affect how much link juice is passed. While this relationship is indirect, it’s worth noting that putting relevant links high up on a page can prevent users from bouncing off of your site. Moreover, placing links in the body of your text can help you get more link juice because the links will be less likely to be labeled as nofollow links by search engines.

The amount of PageRank that a link passes is also dependent on the page it comes from and the number of outgoing links. For example, a link from an authoritative page in your niche will have more value than a link from a newer, lower-authority page. In addition, the amount of PageRank a link passes isn’t static: It decreases over time, and it’s also affected by whether the linking page is using nofollow links.

External Links

A webpage’s link juice is largely determined by the quality of its inbound links. Backlinks from reputable and authoritative websites provide substantial authority and can propel pages to higher search engine results page (SERP) rankings. However, not all links are created equal. Not only does the type of keyword used to anchor text matter, but also the frequency and placement of the keyword. Using a single keyword too often could come across as spammy and negatively affect SERP performance.

In addition, the quality of a website and its content also plays a significant role in link juice. For example, a blog post with unique research is likely to receive more inbound links than a sales page. Moreover, the more inbound links a page has, the more link juice it will have.

Lastly, the relevance of a link matters as well. For a link to pass on its value, it must be relevant to the target page. This means that the link must be about a topic that is related to the subject of the target page. Ideally, the link should be an exact match or close variation of the keyword being targeted.

Redirects also play a role in link juice. Whenever a web page is deleted or updated, it’s common for the site owner to set up a redirect so that people who click on the old link are taken to the new page. Unfortunately, this also transfers the old page’s link juice to the new one. This can have negative consequences on a website’s conversion rate if the new page isn’t as relevant or useful to its visitors.

The amount of link juice a page passes on also depends on its domain authority (DA). A high DA is an indication that the website is credible and popular, and thus is more trustworthy. Consequently, it will pass more link juice to other pages within its domain than a low-DA website would.

Optimizing a website’s internal linking structure is an effective way to increase link juice. By making sure all internal links are dofollow, a page can ensure that all the available link juice is distributed to important pages on the site. In addition, ensuring that all broken internal links are fixed can help minimize the loss of link juice.

Internal Links

The linking structure of a website affects how much link juice is passed from one page to another. Internal links are an important part of this because they pass authority and value from a page that has high PageRank to other pages within the same site. This can help boost their rankings in search engine results pages (SERPs). It also helps Google index all of a site’s content.

In addition, the use of internal links can help prevent dilution and leakage of link juice. This is because a large number of broken internal links waste ranking potential by pointing to pages that no longer exist. For example, a site with outdated blog posts may present 404 errors when the post is clicked. A proper 301 redirect can correct this issue and help to restore the lost ranking potential of these pages.

Some webmasters used to employ a process called PageRank sculpting, which involved using nofollow links to control the flow of link juice. This technique allowed them to control the amount of PageRank that is transferred to each page and emphasized certain sites over others. However, this practice was discontinued after 2009 because it can be considered a violation of Google’s guidelines.

Another way to increase the distribution of link juice is through the use of content matching. This method allows you to transfer link equity from highly-ranked pages on your site to other pages with similar themes. This is useful for boosting sales pages that may have trouble earning external links, and it can improve the overall ranking of the site.

A strong internal linking strategy can also help search engines understand the relationship between different pages on a website. This can be helpful for ensuring that all pages are getting enough visibility in search engine results pages. It can also help users find the information they need quickly.

While there are many ways to optimize your link juice, the best way to maximize it is through a well-organized internal linking structure. This can be achieved by focusing on keyword-rich anchor text, avoiding nofollow links and taking advantage of local PPC campaigns.


In the SEO world, link juice is a term that refers to the value of links that pass authority from one page to another. This concept is often used to explain how a website can rank higher in search engines if it has more quality backlinks. However, it is important to remember that not all links are equal. Some links will pass more link juice than others, and it is essential to focus on getting high-quality backlinks.

One of the most important factors in determining how much link juice a page passes is the authority of the page that it comes from. This can be determined by the number of quality backlinks that a page has, as well as its overall ranking in search engines. Additionally, the more relevant a site is to your niche, the more link juice it will pass.

Another factor in determining how much link juice a particular page passes is the number of links on the page. This is because each linked page shares a portion of the PageRank of the linking page. Additionally, the more links on a page, the less PageRank each link will share.

It is also important to consider the anchor text of a link when determining how much juice it will pass. The anchor text should be relevant to the target page, and it should be as descriptive as possible. This will help search engines understand what the page is about and how it may be useful to their users.

It is important to note that many different philosophies and tactics exist for passing link juice from one page to another. These can include creating “silo’s,” which are groups of pages that are linked together by internal links. In addition, other methods can include guest blogging or obtaining links from related websites. By distributing link juice effectively, you can ensure that your internal pages receive enough authority to improve their ranking. This will make it easier to find the right content for your audience and increase your traffic.